Tire Kingdom, a leader in the automotive aftermarket space with more than 190 stores throughout Florida and headquarters in Palm Beach Gardens, recently helped Tampa-based Project 100 by donating four new tires for one of the organization’s vehicles. The team at Store 217 located at 1005 Bruce B Downs Blvd. in Wesley Chapel, FL was honored to “play a role and contribute to this worthwhile cause” said Store Manager Jay Garet.
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Project 100 is a non-profit organization whose mission is to promote, produce and provide the support needed to create productive citizens in the Tampa community. Started in 2017, Project 100 initially had a goal to impact the lives of 100 homeless or economically deprived individuals by providing care packets filled with basic everyday essentials. Today, the organization organizes several local events to support the homeless or those in need.
“This was absolutely one of the smoothest processes we’ve experienced when the organization was truly in need of support,” said Brandon J. Evans, Sr., president and founder of Project 100 about his experiencing working with team members at Tire Kingdom Store 217. “During this pandemic, we’ve had to adjust to a number of things, including a shortage of funding due to less fundraising opportunities. But with a full calendar of community events, the support must continue for our less-fortunate community and next-generation at-large. The Tire Kingdom team showed much love to Project 100 to ‘keep us rolling’ during this pandemic. They went above and beyond to make this happen and treated us like family while doing so.”
Corporate social responsibility (CSR) is an integral component of Tire Kingdom’s parent company TBC Corporation and all its business units spanning retail, franchise, wholesale, distribution and ecommerce. In fact, one of the company’s core values focuses on it — leave everything better. TBC Corporation has initiatives that are driven by the company as well as initiatives that are Associate-driven, all communicated to associates via a formalized program called TBC Driven To Give (#TBCDrivenToGive).
“We are grateful for the work Project 100 does for the community and we are proud of the organization’s drive and determination to continue pushing forward throughout the pandemic,” said Erik R. Olsen, president and CEO of TBC Corp. “When we heard about the need for tires, our team was eager to assist. We’re extremely appreciative of the opportunity to support the organization and learn more about their mission.”