As reported by Retail Dive, McDonald’s launched its mobile app in 2015. The app became a huge success rather quickly, with a whopping 7 million downloads occurring within three months of launch. Customers loved the many great features, such as the virtual menu and promotional offers that often resulted in free items. More than anything though, McDonald’s customers were pleased with the app’s ease of use and the ability to place their precise orders even faster than usual.
One key factor in the success of the mobile effort was the ability to make menu items your own. Customers placing online orders are free to customize their selections to their liking, and they don’t have to worry about spending too much time in line. As illustrated by one McDonald’s FAQ appearing on the website, the chain wholeheartedly supports customization. They highlight the endless customization possibilities, from extra pickles to sauce-less burgers and everything in between.
One glimpse at the menu page shows a seemingly limitless array of burgers, beverages, breakfast sandwiches, nuggets, fries, coffee, sweet treats, Happy Meals, and so much more. Despite encouragement from McDonald’s to modify orders, the chain probably didn’t anticipate one particularly bizarre customization request that surely left one patron still hungry.