Australia’s crowded quick service restaurant industry is set for another US entrant, with Wendy’s eyeing the market.
The company, whose major competitors are McDonald’s and Burger King, has about 7000 outlets across the world. None have been in Australia but the brand has been in New Zealand for more than three decades.
Founded in 1969, the chain’s main offerings are burgers and fries — with a square hamburger a particular trademark — but information for potential Australian franchisees suggests salads, baked potatoes, its “Frosty” thickshakes and chilli con carne would also feature on menus.
Wendy’s would be the latest in a slew of US chains attempting to crack the Australian market, with Sydney and Melbourne now home to cult American burger chain Five Guys, while Carls Jr has opened in Victoria, NSW, Queensland and SA.
Hollywood actor Mark Wahlberg’s food venture, Wahlburgers, has similarly opened outlets in NSW and Queensland, while Perth locals queued for hours when Mexican outfit Taco Bell opened in Midland. There are now three stores in WA, operated by ASX-listed Collins Foods.
Elsewhere, In-N-Out Burgers, another cult brand, regularly stages pop-up events in Australia, including Perth, but is yet to open a bricks and mortar store. Wendy’s hosted a similar pop-up in Sydney in May last year.
The arrival of Wendy’s into Australia is being managed by Sydney-based franchise strategists DC Strategy.
Potential franchisees are being advised costs to operate an outlet of the world’s third-largest QSR burger brand will start from $1 billion. More than 10 opportunities are advertised.
DC Strategy was contacted for comment.
“The Wendy’s Company is looking for world-class, experienced franchise partners with strong operations experience and a proven track record for growing brands in Australia,” the strategists said.
“The brand is also focused on building long-term relationships with partners who share Wendy’s values, commitment to quality, and passion for fast food done the right way.”