A closed McDonald’s and McCafe sit in Krasnoyarsk, Russia, ready for rebranding. Photo by iStock.
Russian McDonald’s rebranded and reopened Sunday after McDonald’s pulled its support following the country’s invasion of Ukraine. The chain now has a new name, logo and menu, according to a Reuters report, but is still using some of McDonald’s supplies as it hurriedly rebranded.
The new name, Vkusno & tochka, translates to “Tasty and that’s it.” The reopening took place on Russia Day, a day to celebrate national pride. McDonald’s sold its nearly 800 Russian stores to a Russian franchisee.
Pictures show the rebranded company handing out sauces that simply had the Golden Arches scribbled out in pen.
