LFR Chicken LLC, owner of the Lee’s Famous Recipe Chicken brand, has added Dan Sokolik as vice president of marketing, according to a press release.
Sokolik has 20 years of QSR marketing experience at the corporate, ad agency and franchisee levels. His work includes over 10 years with Subway in both corporate field marketing and agency account director roles. He also led an agency team for McDonald’s and was director of marketing for a multi-unit Domino’s Pizza franchise. Most recently he managed the Lee’s account for its agency of record, Stone Ward.
“Lee’s has experienced record-setting sales growth over the past several years, and we’re expanding the footprint of the brand, so the time is right to have a QSR pro such as Dan join the team to support our aggressive growth plans,” Ryan Weaver, Lee’s CEO, said in the release. “Our goal for Lee’s is to grow it into a category-leading brand and introduce it to many more cities and states across the country. Dan’s experience and expertise will be of immense value to our franchisees and operators and will support our vision and growth aspirations.”
“During my time working on the Lee’s business at Stone Ward, I’ve seen firsthand how the combination of Lee’s passionate owners and operators coupled with great tasting, high quality menu items make this brand standout,” Sokolik said. “I look forward to being a part of Lee’s leadership team during this exciting time in the company’s history. I’m eager to help shape the future of this great brand and introduce it to even more consumers.”
Lee’s Famous Recipe Chicken operates 131 locations in 12 U.S. states.
