Trim Illusion, a manufacturer of patented overlay accessories, took home the SEMA PRO “Manufacturer of the Year” award for 2021.
With a focus on reducing labor and mitigating warranties for chrome-delete packages, Trim Illusion has disrupted the restyling industry, the company says. As an alternative to vinyl wrapping or painting, Trim Illusion’s patented snap on product line has sent waves through the industry.
Najee Fattouche, CEO of Trim Illusion founded the company from a dealership parking lot. “We aren’t designing products from an office,” said Fattouche. “We know what our customer needs to be successful and that is our guiding compass when opening a new mold.”
Trim Illusion’s President Colby McLaughlin also has over 10 years of experience selling accessories to dealerships. “I joined Najee and the team a little over three years ago … I had seen Najee’s vision of where we wanted to take the company and wanted to support that vision,” says McLaughlin. “We are humble but confident in our product. Three years ago, I knew TI was the best kept secret and I’m just thrilled that our team received this recognition.”
