PALM BEACH GARDENS, Fla. (Sept. 12, 2014) — TBC Corp. is stepping up efforts to recruit franchisees for its Big O Tires and Midas brands, offering discounts on royalty fees, waiving the initial franchise fee for existing business owners to convert to a TBC franchise and other incentives.
Brant Wilson, senior vice president of TBC Franchise, unveiled the incentive packages this week for both brands, saying TBC is hoping to reach entrepreneurs looking to start a franchise as well as entice independent auto business owners to convert their existing operation to a Big O Tires or Midas franchise.
Mr. Wilson said TBC is offering an “extended package of financial incentives for opening new stores and growing current franchise networks….” The packages are being offered for an undisclosed “limited” time.
