Along the way, Towers said he also took over in May 2021 a distressed Big O Tires store in Murfreesboro, Tenn., and quickly turned it around, quadrupling the monthly store sales with essentially the same personnel.
In August 2021, he struck deals with Big O franchisees in Bowling Green and Glasgow, Ky., to take over their operations, which, again, he was able to turn around quickly, more than quadrupling their monthly sales volume in short order.
“At this point, I was faced with a decision,” he told Tire Business. “I had an offer for the Midas stores and was enjoying building up the Big O stores. Should I continue building the Midas business or sell and explore the Big O route?”
He opted for the latter, saying he felt more at home with the more tire-centric https://www.tirebusiness.com/news/big-o-adds-3-hall-fame-honors-top-dealers Big O business model, hearkening back to his days with Tires Plus. He said he had no issues with Midas; he just felt more comfortable with the Big O model.
Both franchise programs and owned and administered by TBC Corp.
At about the same time, he moved his family to Louisville, Ky. — a stronghold of Big O Tires activity — and in short order took control of Big O locations in Shelbyville, Ky., and Louisville proper from franchisees nearing retirement or “easing out” of the business.
In March this year, Towers acquired the Big O business in Hillview, Ky., from Tim Brockman.
In each case, the stores have increased their monthly sales volume by double-digits after he took operational control, he noted.
Since taking control of the two Indianapolis stores, revenues there are also trending upward, he said, noting he’s already evaluating other opportunities to expand his network in Indiana, where there are 20-plus Big O points of sale, and Kentucky, where there are 24.
Most of his stores are on track to hit or exceed $2 million in revenue this year, he said.
Towers said the grand-opening sales will include tire and oil change promotions. There’ll also be a cookout and other activities at the Lawrence location.