Over a span of a week and a half, Hercules Tires welcomed a total of 50 dealers over three groups to test out its Terra Trac AT X-Venture, Terra Trac M/T and Terra Trac T/G Max tires for SUVs and light trucks on two trails in Moab, Utah, during its product evaluation ride-and-drive event. Groups navigated the slick, rocky and muddy terrain of Moab’s Hell’s Revenge and Poison Spider Mesa trails.
Full story: Hercules Tires Reviews Products, Takes Dealers Off Road
One day prior to hitting the trails, dealers were given an overview of Hercules Tires product by Steven Liu, senior director of proprietary brands. Liu discussed the stand-out features of its Terra Trac AT X-Venture and Terra Trac AT X-Journey, for CUVs, as well as the history and new innovations behind Hercules’ Terra Trac M/T and Terra Trac T/G Max tires.
Check out all the action from the trip below.
A line of Jeeps head down slick rock on the Hell’s Revenge trail in Moab, Utah. Tour operator Twisted Jeeps describes the trail as a slick rock trail featuring steep climbs and descents that look very difficult, but are pretty safe given the excellent traction on sandstone.Steven Liu, director of proprietary brands at Hercules Tires, shares product details with a group of dealers at the four-day product overview, evaluation and ride-and-drive event in Moab, Utah.A view from behind the wheel of a Jeep parked atop a slick rock obstacle at Hell’s Revenge. The group stops atop a slick rock trail to get a view of the Colorado River.
An up-close look at the Terra Trac M/T tire after trekking through a bit of mud on the Hell’s Revenge trail.
The line of Jeeps makes the climb up a sharp, rocky turn on the Poison Spider Mesa trail.A driver from tour operator Twisted Jeeps climbs up steep slick rock.The group of tire dealers, Hercules executives and media members stop for a group photo after conquering Poison Spider Mesa.
The stores acquired are in Avon, Basalt, Delta, Frisco, Grand Junction (three locations), Glenwood Springs and Montrose. The Brookses opened their third Grand Junction location in 2014. The husband-and-wife Brooks team — a Big O Tires franchisee since 1990 — have been among the franchise group’s top performers multiple times. Mr. Brooks was honored in…
TBC Corporation saw two of its brands featured on Franchise Times Top 400 List for 2021. Click Here to Read More The Franchise Times Top 400 recognizes the 400 largest franchise organizations in the United States by global systemwide sales, based on previous year’s performance. Big O Tires, LLC, a subsidiary of TBC Corporation and one of North…
During an awards banquet held on the closing day of the three-day conference, Big O announced six other award winners, including the franchise group’s dealers of the year. They are: Single store owners — Dutch and Jacqui Tryon of Topeka, Kan., franchisees since 2005. Store revenue in 2021 of $5.2 million. Multiple store owners —…
You know that old sarcastic saying when someone messes up? The one that goes, “You had one job”? Well, someone had one job when it came to making a Grand Blanc street sign, and they messed up…big time. Residents were thrilled to see the Dort Highway extension from I-75 to Baldwin Road finally celebrate its…
“I’m proud to have been a part of the Big O Tires family for more than 20 years,” Mr. Kormondy said, “and truly appreciate the relationships that I have built with our franchisees, as well as the hard work of all of those on our corporate team who made me a better person and a…
McCarthy Tire Service has purchased Truck Fleet Repair, a single-location commercial tire dealer in Norfolk, VA, from owner Nancy Millstein. Truck Fleet Repair has provided Greater Hampton Roads community with commercial fleet maintenance and repair since 1980. All Truck Fleet Repair teammates will be staying on with McCarthy Tire, including Carrie Crutsinger who will continue…
